Blanchard’s ABCD model of Trust

A model developed by Ken Blanchard and presented in his book Trust Works provides a simple framework for understanding, communicating, developing and assessing trust. It identifies four areas:

Able = demonstrating capability

Believable = showing integrity, honesty, respect and sincerity

Connected = caring for other people, listening to them, being empathetic

Dependable = being reliable; doing what you say you will

A simple way of way of using this is to have a general discussion around how the the team members can raise these four aspects of trust both individually & collectively. For a more systemic perspective, you can also explore how to apply them to the team’s relationships with its stakeholders and how the teams stakeholders might score the team on these dimensions.

Copyright, David Clutterbuck. All rights reserved.

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