Today is Opposite Day (25th January, 2024) The book Doing it Different, published in 1999, was the result of interviews I and a colleague, Sue Kernaghan carried out with companies around the world that we identified on the basis that they were radically different form everyone else in their industry sector. Many were prime examples…
Membership Required
You must be a member to access this content.
Why not sign up to a month’s free trial?
Already a member? Log in here